Product DescriptionWHAT latent demand and pie? The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target audience or market requires under different assumptions of price, quality and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when t.. . More>>